轉載： 阿滴反擊 WHO ！ 紐時 //廣告今刊登 聶永真曝設計圖含意

阿滴反擊WHO！《紐時》廣告今刊登　聶永真曝設計圖含意

2020/04/14 19:34:00

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娛樂中心／綜合報導

阿滴、沃草、聶永真等人發起集資活動，要在《紐約時報》刊登全版廣告「台灣人寫給世界的一封信」。對此，由聶永真操刀設計的《紐約時報》廣告設計圖曝光，而該廣告也將於美國時間14日（約台灣今晚6時）正式刊登。

▲阿滴、沃草、聶永真等人發起集資活動。（組合圖／翻攝自臉書）

聶永真解釋圖像語意：
1.

WHO三字使用世衛官方字形，主標問句選用世衛標準色藍，將其隱喻提供閱聽人解鎖。

2.「WHO can help? 」下方洞口圖像：

隱喻世衛於流行疫情爆發時刻，因反應遲緩與外在政治干擾，所引致的防疫缺口，以及全球深陷的棘手難題。

3.「Taiwan」下方出入口圖像：

相對於世衛坐困的視角向度，台灣正積極建立一個通道、一個出口、一個方法學，對外提供最大的幫助。儘管長期以來我們被孤立於國際組織外，台灣官方及民間正持續以實際行動，對全球提供防疫經驗、實際支援與紓解。

廣告全文：

WHO can help?
Taiwan.

In a time of isolation, we choose solidarity

You are not alone. Taiwan is with you.

We know what you are going through. We know how hard it is.

Taiwan, having been devastated by the SARS epidemic in 2003, knows.

Taiwan, having been isolated from the World Health Organization, knows.

That is why we are contributing to international efforts by sharing how we contained the outbreak, kept our schools and businesses open, and ensured masks for all.

In the past weeks, Taiwan has provided more than 16 million medical masks to support medical workers around the world and have worked together with the US and the EU on the most advanced rapid tests and vaccines for COVID-19.

Who can isolate Taiwan? No one.

Because we are here to help.

#TaiwanCanHelp #TaiwanIsHelping

Learn more about Taiwan’s efforts in the fight against COVID-19. https://taiwancanhelp.us

▲聶永真廣告設計圖曝光。（圖／翻攝自聶永真臉書）